Indie Beauty Marketing Strategies: Why Direct To Consumer Selling for Indie Beauty Brands is THE strategy you should focus on.
Indie Beauty Marketing Strategies that are awesome and get you results include D2C or Direct to Consumer selling. It’s DA BOMB. Like, the Queen of strategies. But so many new indie beauty brands miss this time and time again because opportunities start appearing left, right and centre when you create something new.
A shop might be interested in stocking some of your lip balms, or a beauty therapist might love your products and want to try and use them on her clients. This is great and super exciting but the only problem is, when you’re new and desperate for those sales to come through, you miss the bigger picture.
And that is this. Whilst you’re getting excited that one person or shop might want to buy 50 of your lip balms for example and the retail cost is £4 per balm. But what is the actual cost of this happening? Stick with me here, whilst I go through it with you.
You create the balms. 3 hours.
You create the labels. 2 hours.
You go backwards and forwards with the shop owner negotiating the deal. 2 hours.
You sell them at 40% off the retail price. 0 hours.
You package them up and send them. 2 hours.
You create the invoice and send across. 10 minutes.
The products then sit there for a few months whilst they sell.
Total time = 9 hours 10 minutes.
Invoice total = £120 (50 x £2.40)
Cost of materials taken out = £50
Business earns = £70
Business earns per hour – £7.77
Now all this is lovely but here’s the reality. Those 9 hours you spent where your business earns £7 per hour is not going to get you rich anytime soon. And that’s not OK. Because we want you making money so you can have fun times with your family, or invest more back into the biz etc. You catch my drift.
So what if we spent those 9 hours working on a new website that converted waaaaay better for you and you started to see £30 orders trickling in every day. And they then grew to 10 thirty pound orders that came in, and then another 10 and another. And you weren’t giving them discounts of 40% off. Doesn’t that feel a little more exciting to you?!
This is the power of D2C. It’s unlimited for you. It’s way more exciting because you get to keep the money and the details of that customer so you can treat them like a queen and they will hopefully keep buying from you.
I’m not saying don’t do retail or consider the spa offers that come through but what I am saying is your time is precious. Start thinking of yourself like a CEO and making decisions based off that.
Start playing the game of understanding that your website, your social media and your email list are going to be some of the most profitable things you own and that’s going to be the difference between a brand that is earning £7.77 per hour and another that is earning £77.77 per hour.
And just to hammer home this point. If you take £77.77 per hour, multiply that by 8 (for 8 hours a day) and then multiply that so it happens 5 days a week. You have a £150k turnover.
Your time is precious. Let’s start using it wisely to move the needle for your business truly forward. Stop playing small, and let’s start going big. Because you know you have it in you. And I’m here to support you every step of the way.
Q1 is nearly over. How much revenue did you make? Are you proud or do you need to speak to me?
My Glow Getter members are hitting +£5 p/m online through the strategies I’ve taught them that they’ve implemented.
Kara has increased her online sales by 297% in 12 months alone online.
Laura over doubled her online conversion rate this month.
Jo is just finalising her new website and is so excited for it’s new launch.
Check out my Instagram highlights where I keep all my results under +£5k months
You can absolutely have results like this too because The Glow Getter Collective Membership will take you through a step by step framework to get you results which you can do yourself. Don’t waste another day. Get in the membership right now.